Digital Marketing Solution - The Future of Marketing
According to experts in digital marketing, only one in five organizations is good in digital marketing solutions. The lack of innovation and the lack of value-added thinking are a challenge that organizations must address and the optimization of their digital operations remains a high priority.
The average marketing budget will increase by 6.3% in 2013, according to the Aberdeen Business review (August 2012). So where will the marketing spend this budget in 2013? In most cases, this can be a difficult question. However, the most likely answer is that marketing will be spent on whatever is working. The best organizations in its class are setting the pace to establish consistent and measurable potential customer management processes, establish a marketing and sales alignment and systematically track the performance of marketing revenue.
The need for time is expanding the use of marketing automation systems. The revenue performance management capabilities, As a process to define the return on marketing investment, the cost of customer acquisition and the closed-circuit reports that give marketing specialists the ability to optimize the management processes of potential customers, they are being rapidly adopted. More and more companies have begun to integrate social networks with their demand generation and customer acquisition programs, the trend is that companies use social networks as a signal for the qualification of potential customers and content personalization.
As content marketing capabilities continue to mature, companies must be more strategic in their implementation of content marketing. They need to align the content with the buyer's trip and measure its impact. Today’s dynamic marketing environments ensure that marketers need to have much greater control over the content. As digital marketing experts try to understand how to transition to modern content marketing, the data obtained from granular metrics is invaluable in a transition that meets the business demand generation requirements.
To overcome the challenges in managing the overall digital experience, marketers should think of their own digital channels as part of a unified marketing system, which consists of multiple top-level digital platforms for web content management, marketing automation, CRM, etc. All platforms and technology must communicate with each other as part of an integrated digital solution.
The closed cycle interaction cycle is the model used to gain customer understanding:
´ Use analytics and forms to capture behavior and profile
´ Analyze customer context
´ Package content to align with customer context
Use the purchase cycle to understand how, when and with what to involve prospects in each step of the purchase process:
´ Understand the mentality of your customer through the purchase cycle
´ Determine the target groups within your audience
´ Understand and align messages with the segment and its objections
´ Implement multichannel platforms
Take advantage of digital platforms to achieve a multichannel commitment that aligns with customer expectations and drives acquisition:
´ Take advantage of the three key digital platforms (CMS, Marketing Automation and CRM )
´ Integrated all three platforms to obtain a common view of the client in all channels
´ Both webs CMS and marketing automation allow marketers to define rules that govern what content is displayed in a context
´ Automate the engagement cycle
´ Nurture leads the purchase cycle to the point where they are ready for sale
´ Deliver leads that are ready to commit to the sales team
In addition, as the dynamics of digital marketing continually evolves, the digital solution must be based on user feedback and data analysis to adjust your message to the demands always changers of each segment of your target audience.
CrestSoft is a global digital marketing solutions company that allows our customers to acquire and attract customers through cutting-edge interactive solutions. We combine strategy, creativity, technology, and experience to deliver results, with a strong focus on end-to-end marketing technology.
The average marketing budget will increase by 6.3% in 2013, according to the Aberdeen Business review (August 2012). So where will the marketing spend this budget in 2013? In most cases, this can be a difficult question. However, the most likely answer is that marketing will be spent on whatever is working. The best organizations in its class are setting the pace to establish consistent and measurable potential customer management processes, establish a marketing and sales alignment and systematically track the performance of marketing revenue.
The need for time is expanding the use of marketing automation systems. The revenue performance management capabilities, As a process to define the return on marketing investment, the cost of customer acquisition and the closed-circuit reports that give marketing specialists the ability to optimize the management processes of potential customers, they are being rapidly adopted. More and more companies have begun to integrate social networks with their demand generation and customer acquisition programs, the trend is that companies use social networks as a signal for the qualification of potential customers and content personalization.
As content marketing capabilities continue to mature, companies must be more strategic in their implementation of content marketing. They need to align the content with the buyer's trip and measure its impact. Today’s dynamic marketing environments ensure that marketers need to have much greater control over the content. As digital marketing experts try to understand how to transition to modern content marketing, the data obtained from granular metrics is invaluable in a transition that meets the business demand generation requirements.
To overcome the challenges in managing the overall digital experience, marketers should think of their own digital channels as part of a unified marketing system, which consists of multiple top-level digital platforms for web content management, marketing automation, CRM, etc. All platforms and technology must communicate with each other as part of an integrated digital solution.
The closed cycle interaction cycle is the model used to gain customer understanding:
´ Use analytics and forms to capture behavior and profile
´ Analyze customer context
´ Package content to align with customer context
Use the purchase cycle to understand how, when and with what to involve prospects in each step of the purchase process:
´ Understand the mentality of your customer through the purchase cycle
´ Determine the target groups within your audience
´ Understand and align messages with the segment and its objections
´ Implement multichannel platforms
Take advantage of digital platforms to achieve a multichannel commitment that aligns with customer expectations and drives acquisition:
´ Take advantage of the three key digital platforms (CMS, Marketing Automation and CRM )
´ Integrated all three platforms to obtain a common view of the client in all channels
´ Both webs CMS and marketing automation allow marketers to define rules that govern what content is displayed in a context
´ Automate the engagement cycle
´ Nurture leads the purchase cycle to the point where they are ready for sale
´ Deliver leads that are ready to commit to the sales team
In addition, as the dynamics of digital marketing continually evolves, the digital solution must be based on user feedback and data analysis to adjust your message to the demands always changers of each segment of your target audience.
CrestSoft is a global digital marketing solutions company that allows our customers to acquire and attract customers through cutting-edge interactive solutions. We combine strategy, creativity, technology, and experience to deliver results, with a strong focus on end-to-end marketing technology.
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