Job In Search Engine Marketing
Although the title of this article is 'Consider a career in search engine marketing' it is important to emphasize that, in fact, there are two different areas within 'search', namely: search engine optimization (SEO) and search engine advertising.
Industry experts have mixed opinions on how 'search' should be defined, but for the purposes of this article, search engine marketing covers both search engine optimization (also known as natural search) and advertising in search engines (also known as pay-per-click, sponsored, or paid search).
History of search engine growth
It seems that the Internet has been around forever and that using a search engine to search for information is now a normal daily activity. However, it's easy to forget that Yahoo! only celebrated its 12th anniversary in March 2007 and that Google celebrated its 10th anniversary in September 2007. You just need to see how many additional products and services you both offer today to see how fast the industry has grown!
When search engines were first launched, their pages of results were based on their own proprietary algorithms. As the importance of search engines for website owners increased, so did the desire to be highly ranked in search engine results. This led to the growth of SEO companies that would offer a service to optimize a website to maximize its ranking in search engine results.
As a result of the launch of Goto.com's first pay-per-click search engine (renamed Overture and now owned by Yahoo Search Marketing), SEO companies had the opportunity to add another service when managing campaigns Pay-per-click for its customers also led to the creation of new Search Engine Marketing (SEM) companies that only specialized in managing pay-per-click campaigns.
Of course, where there is growth in an industry there is also an opportunity and none more than the job opportunities that are now being created as a result of the phenomenal growth of the Internet and search engines.
Where are the job opportunities?
In addition to job opportunities within search engine marketing companies, it is increasingly common to see some traditional marketing and advertising agencies offer search engine-related jobs. In addition, there are now companies specializing in digital media that offer search engine marketing services. Corporate employers are also starting to recruit their own search engine marketing specialists to work internally and this trend is expected to continue to grow.
What kind of skills and attributes will you need?
The type of skills and attributes required will depend to a large extent on how specialized the role of the job is and also the level of work. While many companies will want experience in work discipline, others will look for flexible, well-motivated people with the ability and desire to learn fast.
For more technical roles (for example, a Search Engine Optimization Specialist) technical training in HTML, programming, or IT may be required, although the level of experience required will vary from company to company.
For the roles most related to marketing (e.g., managing a large pay-per-click campaign for a customer), good business skills, an analytical and inquisitive mind, creativity, lateral thinking, and strong customer skills project and product management are always good attributes to have. These transferable skills may have been acquired from a wide range of experiences in different industries.
However, a fundamental attribute to have is the ability to deal with change. Things change so quickly within the search engine industry, with new products and services released regularly, as well as updates to search engine algorithms, you should be able to respond quickly and analyze what will mean the various changes for their customers.
Do I have enough experience?
Keep in mind that there aren't many people within the industry with more than five years of paid search experience or ten years of experience in search engine optimization because the industry is still in its infancy. Therefore, if you have limited experience in the search engine marketing industry, many companies (large and small) may be willing to provide their own training programs if you show the desired skills and attitudes.
In addition, companies may also favorably consider applicants with work experience in a specific business sector or group of customers, as they already have an appreciation, knowledge, and understanding of their market sector.
Industry experts have mixed opinions on how 'search' should be defined, but for the purposes of this article, search engine marketing covers both search engine optimization (also known as natural search) and advertising in search engines (also known as pay-per-click, sponsored, or paid search).
History of search engine growth
It seems that the Internet has been around forever and that using a search engine to search for information is now a normal daily activity. However, it's easy to forget that Yahoo! only celebrated its 12th anniversary in March 2007 and that Google celebrated its 10th anniversary in September 2007. You just need to see how many additional products and services you both offer today to see how fast the industry has grown!
When search engines were first launched, their pages of results were based on their own proprietary algorithms. As the importance of search engines for website owners increased, so did the desire to be highly ranked in search engine results. This led to the growth of SEO companies that would offer a service to optimize a website to maximize its ranking in search engine results.
As a result of the launch of Goto.com's first pay-per-click search engine (renamed Overture and now owned by Yahoo Search Marketing), SEO companies had the opportunity to add another service when managing campaigns Pay-per-click for its customers also led to the creation of new Search Engine Marketing (SEM) companies that only specialized in managing pay-per-click campaigns.
Of course, where there is growth in an industry there is also an opportunity and none more than the job opportunities that are now being created as a result of the phenomenal growth of the Internet and search engines.
Where are the job opportunities?
In addition to job opportunities within search engine marketing companies, it is increasingly common to see some traditional marketing and advertising agencies offer search engine-related jobs. In addition, there are now companies specializing in digital media that offer search engine marketing services. Corporate employers are also starting to recruit their own search engine marketing specialists to work internally and this trend is expected to continue to grow.
What kind of skills and attributes will you need?
The type of skills and attributes required will depend to a large extent on how specialized the role of the job is and also the level of work. While many companies will want experience in work discipline, others will look for flexible, well-motivated people with the ability and desire to learn fast.
For more technical roles (for example, a Search Engine Optimization Specialist) technical training in HTML, programming, or IT may be required, although the level of experience required will vary from company to company.
For the roles most related to marketing (e.g., managing a large pay-per-click campaign for a customer), good business skills, an analytical and inquisitive mind, creativity, lateral thinking, and strong customer skills project and product management are always good attributes to have. These transferable skills may have been acquired from a wide range of experiences in different industries.
However, a fundamental attribute to have is the ability to deal with change. Things change so quickly within the search engine industry, with new products and services released regularly, as well as updates to search engine algorithms, you should be able to respond quickly and analyze what will mean the various changes for their customers.
Do I have enough experience?
Keep in mind that there aren't many people within the industry with more than five years of paid search experience or ten years of experience in search engine optimization because the industry is still in its infancy. Therefore, if you have limited experience in the search engine marketing industry, many companies (large and small) may be willing to provide their own training programs if you show the desired skills and attitudes.
In addition, companies may also favorably consider applicants with work experience in a specific business sector or group of customers, as they already have an appreciation, knowledge, and understanding of their market sector.
Comments
Post a Comment